Chapter 1: Theories

The Leading Bird (Photo credit: Rusty Russ)

This chapter talked through a couple different Public Relations theories, as well as giving a breif overview of the industry and and issues that arise within it. The largest section of theories discussed were the Theories of Behavior and Attitude Change.

Out of the seven theories listed, the one I found the most interesting was The Social Learning Theory. One part of the theory states that people learn from their observation of others. I found this to be impactful due to the fact that I have been placed in many leadership positions throughout the course of my life. Understanding that the way I carry myself could have a positive or negative impact on the people placed under me was somewhat of a reality check.

Overall I really enjoyed and learned a lot from this chapter. There was a lot of really good information within the chapter and I am excited to dive further into this book and this course.