This week I decided I wanted to mix it up a little bit. I will be taking a break from the food posts to tell you all a little bit about the girl behind the words.
To begin, my name is Bre Rogy, I am 19 years old and am a Sophomore at SIUE. I am a Speech Communication major focusing on Public Relations with a minor in Spanish.
While being at SIUE, I have had the opportunity to be involved in various organizations that have greatly enriched my experience. My first year here I was on the SIUE cheer squad and had the opportunity to go to Nationals in Daytona Beach, Fl.
This year I am no longer cheering but I have been blessed with the unique experience of being a colony woman of the campus’ newest sorority, Alpha Xi Delta. In November I was named Chapter President and I am so excited for the this upcoming year and all of the opportunitites that lie ahead for me.
In addition to going to school and being involved in Greek Life I also work part time as a Server at Wang Gang Asian, a local restaurant.
After college I plan to apply for a position as an Educational Leadership Consultant for Alpha Xi Delta in hopes of passing on my love for my organization to other women across the country. I am an ambitous, determined person who loves a challenge and I am excited to what the future holds for me.
I have enjoyed getting to write for you all this semester and I hope you enjoyed reading my posts. Happy Holidays everyone!
Invitation (Photo credit: RobW_)
Chapter 16 deals with high profile projects such as annual reports, special events and conferences. I personally am very interested in special events so that section jumped out at me right away.
The section on special events lays out a list of guests that should be included for any company special event. I thought this list would be something good to hold on to for the future as a reference. The authors suggestions are: the organization’s board of directors and senior executives, government officials, business associates, members of the organization’s family, local business leaders, employees, personal associates of the president or CEO and also the local media to be sure that your clients big event is being publicized.
They also, of course, mention to never forget the basic who, what, where, when and why when sending out invitations for an event.
As for the style used while forming the invitation, they suggest that it will vary depending on the event for which you are writing. When in doubt, the best style to use is a very direct, business-like style. The author states that the key words when drafting invitations is to be both simple and polite.
Gavel & Stryker (Photo credit: KeithBurtis)
Like chapter 8, chapter 6 was not one of my favorite chapters, but it was still full of a lot of good information. Chapter 6 was all about legal influences. This chapter covered everything from Trademarks to Copyrights to Spam. The author of this book was kind enough to lay out a few tables regarding legal definitions and miscellaneous symbols.
The chart of legal definitions goes through many of the terms and laws most people hear referred to on a frequent basis. Things such as federal laws, federal regulations, pending federal legislation, legal decisions and symbols are all listed here.
Federal laws are the result of congressional actions and must be passed through both sides of congress before being approved and then signed into law by the president.
Federal regulations are regulations created to ensure that the laws created are being put into effect.
Pending federal legislation are laws that have been proposed but have not yet been approved.
Legal decisions come as a result of a conflict or dispute needing to be resolved.
Symbols are used to represent copyright, trademark, registered and section and can be produced on any computer.
These are just a few of the legal definitions that should help in your everyday work.
English: www,domain,internet,web,net (Photo credit: Wikipedia)
Chapter 13 deals with all things regarding writing for the web. The web is a fantastic medium to use, especially for public relations writers, as it can reach a broad range of people in an extremely small time span. The web is also a great medium because it provides opportunity for immediate feedback from that broad range of people.
The key to web writing is to know your audience and to know what that means for you as a writer. This chapter mentions three main types of audiences that we come across when attempting to write for the web. These three groups are critical commentators, committed visitors and casual browsers. Knowing which group you are dealing with will be extremely important and beneficial to you in picking out the strategy that will best get your point across.
Critical commentators are those who choose to engage in newsgroups and discussion boards. These people tend to express their feelings, positive or negative, openly and be more critical of mistakes. Committed visitors are those people who deliberately visit your clients web site in search of specific information. Casual browsers visit the site searching for general information. These browsers can be satisfied simply by the well organization of your site.
Audience (Photo credit: thinkmedialabs)
Now I can not say that chapter 8 was my favorite chapter due to the fact that it covered things like fact sheets and bios, but overall the chapter was still full of good information.
The most interesting sections for me were the ones dealing with planning. This went through how planning strategies will differ depending on which audience you are attempting to target.
When planning your public relations strategy, your decision making processes should always be audience based. There are three audiences that this chapter covers.
The first audience is the organizations publics. Professionals must be able to prioritize the publics they are targeting as well as have a full understanding of the audiences stance toward their client.
The second audience is the organization itself. Professionals must understand the organizations goals, motives and current relationship with its publics before they can move forward.
The third audience is the mass media. Mass media must be dealt with carefully due to the fact that you must attempt to meet the needs of your client, get your message across to your readers and also meet the media requirements regarding content and style.
Speech (Photo credit: pierret_christian)
Chapter 11 covers the different aspects of writing for the ear. This basically describes how you write for something that is going to end up being spoken while still maintaining a strong format. The three main points that this chapter focused on were broadcast writing, scriptwriting and speechwriting.
As a public relations student looking to pursue a career in that field, the area that best applies to me is the one on speechwriting. This section gave many useful tips about setting up the speech, capturing the audiences attention and having proper style throughout the whole thing.
The section I enjoyed reading through the most was the one about speechwriting style. It gave a few good pointers to really captivate your audience while still maintaining the proper format.
According to this section, you should aim to keep your sentences fairly short, use strong transitions between topics, stay away from overly complex sentences, use alliteration and like tactics when possible to target the audiences memory, do not form a speech that is outside of your language zone, write according to the audience you will be speaking to, try to get into a rhythm with your lines and build to a strong climax.
I hope these tips are as helpful to you as they were to me. Happy speech writing!
research (Photo credit: suttonhoo)
Chapter 5 is all about research: what to research, where to research and how to figure it all out. Going along with one of my last posts about ethics, being a credible source is so incredibly important for public relations professionals. One of the major ways to be sure that your work is credible is by doing your research.
Not only does researching help you credibility, it also helps you gear your message toward a specific audience.
This chapter was very helpful when it comes to knowing what you need to research. It lays out specific things to research for each audience base you may encounter such as the publics, the media and the web.
When dealing with the publics you first want to research the demographics of your target audience. You then want to weigh their psychographics to determine their stance on your company so that you can target your message accordingly. You also want to be aware of their knowledge of your client, their behavior towards them and also the extent of their media use.
When dealing with media you must research and consider what publics that outlet reaches and how frequently, and also the cost effectiveness of the outlet.
When dealing with the web you want to be aware of information regarding the size of the audience you will reach, what your audience is saying about your client and also what is currently being published about your client.