Professional Ethics (journal) (Photo credit: Wikipedia)
Chapter 3 is all about ethics and ethical influences. The chapter talks through what really defines ethics and also tries to apply it to different areas such as ones personal life as well as their business life.
Many people are referenced giving their advice on ethics in writing, in the media and in the professional world in general. Being an ethical person or being sure that the company you are representing is ethical is so crucial in today’s society.
The best bit of advice that I found throughout this chapter is the TARES acronym. This was developed by Baker and Martinson and was designed to be a layout of the principles of ethical public relations writing for public relations professionals to follow.
The T stands for truthfulness- “providing substantially complete information”
The A stands for Authenticity- “personal integrity”
The R stands for Respect- Are you truly respecting the person to whom you are sending the message?
The E stands for Equity- “Are you treating people fairly?”
The S stands for Social Responsibility- “the social implications of your communications”
By keeping this little acronym in mind, professionals in the public relations world will always have a quick guide to being sure their pieces of copy are being sent in ethical fashion.
A Glimpse Inside 