Invitation (Photo credit: RobW_)
Chapter 16 deals with high profile projects such as annual reports, special events and conferences. I personally am very interested in special events so that section jumped out at me right away.
The section on special events lays out a list of guests that should be included for any company special event. I thought this list would be something good to hold on to for the future as a reference. The authors suggestions are: the organization’s board of directors and senior executives, government officials, business associates, members of the organization’s family, local business leaders, employees, personal associates of the president or CEO and also the local media to be sure that your clients big event is being publicized.
They also, of course, mention to never forget the basic who, what, where, when and why when sending out invitations for an event.
As for the style used while forming the invitation, they suggest that it will vary depending on the event for which you are writing. When in doubt, the best style to use is a very direct, business-like style. The author states that the key words when drafting invitations is to be both simple and polite.
A Glimpse Inside 