Chapter 16

Invitation (Photo credit: RobW_)

Chapter 16 deals with high profile projects such as annual reports, special events and conferences. I personally am very interested in special events so that section jumped out at me right away.

The section on special events lays out a list of guests that should be included for any company special event. I thought this list would be something good to hold on to for the future as a reference. The authors suggestions are: the organization’s board of directors and senior executives, government officials, business associates, members of the organization’s family, local business leaders, employees, personal associates of the president or CEO and also the local media to be sure that your clients big event is being publicized.

They also, of course, mention to never forget the basic who, what, where, when and why when sending out invitations for an event.

As for the style used while forming the invitation, they suggest that it will vary depending on the event for which you are writing. When in doubt, the best style to use is a very direct, business-like style. The author states that the key words when drafting invitations is to be both simple and polite.

Chapter 13

English: www,domain,internet,web,net (Photo credit: Wikipedia)

Chapter 13 deals with all things regarding writing for the web. The web is a fantastic medium to use, especially for public relations writers, as it can reach a broad range of people in an extremely small time span. The web is also a great medium because it provides opportunity for immediate feedback from that broad range of people.

The key to web writing is to know your audience and to know what that means for you as a writer. This chapter mentions three main types of audiences that we come across when attempting to write for the web. These three groups are critical commentators, committed visitors and casual browsers. Knowing which group you are dealing with will be extremely important and beneficial to you in picking out the strategy that will best get your point across.

Critical commentators are those who choose to engage in newsgroups and discussion boards. These people tend to express their feelings, positive or negative, openly and be more critical of mistakes. Committed visitors are those people who deliberately visit your clients web site in search of specific information. Casual browsers visit the site searching for general information. These browsers can be satisfied simply by the well organization of your site.